About 1 — DOOH Academy

Elevating the Global OOH Media Industry Through Education

Our Story

Jeff Gunderman, a media industry veteran with strong out of home media experience as both owner and operator, started the DOOH Academy in 2022 to address the large and growing gap in knowledge in the out of home and in-store retail media space due to rapid technology change. Digital transformation, availability of rich data sets, and programmatic buying have been fundamentally changing the way out of home media is bought and sold. Agencies, publishers, and ad-tech companies have been struggling to understand the opportunity enough to capitalize on it. This remains true today as the industry continues to evolve with programmatic, and the continued evolution of data. Additionally, AI is creating new opportunities and equally more confusion, and in-store retail media is adopting much of the OOH place-based media model and seeking to understand how to properly deploy, operate, and monetize these networks.

The DOOH Academy has been built with the assistance and support of a growing number of leading global industry companies and experts who share their knowledge through interviews, podcasts, webinars and thought leadership articles. At the core of the DOOH Academy are Certification Courses designed to give you a deep dive into ooh media, programmatic operations and revenue generation. Today we have three core certification courses and are in production on others:

‍ ‍•‍ ‍Digital & Programmatic Fundamentals

‍ ‍• Billboard Operators Guide to Programmatic

‍ ‍• Programmatic DOOH Sales Master Class

Certification Courses In Production:

‍ ‍• COMING SOON:‍ MENA region Courses

‍ ‍• COMING SOON:‍ In-Store Retail Media

Additionally, the DOOH Academy offers many resources and learning opportunities including:

‍ ‍• Blog Articles

• Company Spotlights

• OOH Media Sales Bootcamps

• Thought Leadership Interviews

• Webinars

• COMING SOON: Avenue & Aisle Podcast

We offer Advisory Services for AdTech Companies, Agencies, In-Store Retail Media, and Publishers looking to expand into new markets, deploy and connect digital networks, optimize operations, implement and monetize programmatic, improve sales activity, and increase revenue.

Reach out today: marketing@doohacademy.com

Industry Advisors & Experts